HURO is for those who trust intuition and embrace the art of change. HURO reflects the beauty of becoming. Each FRAGRANCE IS COMPOSED TO REVEAL THE LAYERED SELF: ELEGANT, INTIMATE and EVOLVING.

HURO FRAGRANCES

availability:

Los Angeles

Astralab - Kahwah and Nomad Sun available. For inquiries and scheduling appointment please dm ig: astralab_la

Beverly Hills Perfumery - Limited quantities available for Kahwah, Nomad Sun and special editions; Rain Noir and Howlite. Please call to check for availability. Ph: +1-310-888-8807

For retail inquiries or general questions, please email hello@rubiahoma and join mailing list for updates.

A view of lush green tropical landscape and distant islands through an open window framed by trees, with sunlight streaming through.

NOMAD SUN

A scent born from the soul of the wanderer—the one who moves through life guided by curiosity, growth, and an unshakable desire to find meaning.

With sparkling notes of lemongrass and ginger, softened by the warmth of vanilla and the quiet depth of light musk, this fragrance evokes sunlit paths, shifting landscapes, and the stillness found between each step.

Two glasses of steaming hot tea on a decorated wooden table with a teapot between them, against a backdrop of sunset, buildings, and mountains in a Middle Eastern or North African town.

KAHWAH

Kahwah is a memory steeped in soul, a tribute to the beauty of being seen and the kind of connection that lingers long after the moment has passed. a quiet moment in busy market, where time slowed and something unspoken passed between two strangers. Amid the hum of the market, surrounded by scents of tobacco, incense, and spice, a merchant extended an invitation to sit, to share a cup of kahwah, and to simply be.

Bright notes of bergamot and grapefruit mirror the spark of first eye contact. The depth of patchouli and musk recall the worn leather of his jacket, A hint of cardamom and green tea evokes the warmth of sipping kahwah in between conversation.

black velvet

The ride plays back in fragments—the curve of the road, the trees rushing past, her arms wrapped around his waist with the night air rushing past.

The scents that stayed close.
Oud and tobacco rise both smoky and rich. Leather follows, soft and close, edged with saffron spice. Tuberose blends with the sweetness of spirits, a trace of what they shared, still blooming in the air.

The road winds through dark trees, the night alive beneath them. Vetiver and cedarwood ground the scent, while vanilla softens the edges, warm as a fading touch.

Interior of a modern, dark stone living room with floor-to-ceiling windows revealing a foggy forest outside, featuring sofas, rugs, indoor plants, and a fireplace.

rain noir

The rain has softened — gray light spills through tall windows, casting shadows across marble and stone. Inside, time slows beneath high ceilings, cool and vast.

Skin meets skin in quiet rhythms, the faint pulse of musk weaving through the still air.

Juniper’s crispness blends with smoky myrrh, while suede and bergamot trace the edges of touch. A sanctuary of stone and desire, where every breath lingers like a whispered promise.

A silhouetted dog sits on a large rock by a misty ocean shoreline, with sun rays piercing through cloudy skies overhead, tall trees in the background, and a pier extending into the water.

HOWLITE

The ocean whispers in salt and shadow. Cool waves meet dark skies, stones worn smooth by time. A quiet moment where breath slows, and clarity rises. Bright bergamot and neroli sparkle like sea spray, blending with driftwood and fresh ocean air. Soft mineral notes and musk ground the scent, balancing lightness with depth.